logo design

Why you should need a good logo design for your business

Why you should need a good logo design for your business?

A logo design is a wonderful masterpiece that communicates the identity of a brand. It does come in different forms. Some are designed by writing the name of the company in colorful prints, a handful of them are drawn and painted, while others are created by a coherent combination of shapes and symbols.

logo design

The importance of a logo to a business is not a thing to debate. It does a great job in the propagation of their uniqueness, intelligence, and expertise. Moreover, a business has never come close to branding until they have their logo. However, some people still doubt its significance in the success of a brand. They do wonder how a small piece of design can perform so much awareness. And some say that graphic designers exaggerate logos benefits to make money from them.

To correct the various misconceptions in people about the business logo, we at Webellz innovations have decided to educate business owners on the importance of an artistic logo design for their brand. This is a company with lots of experience, and have hundreds of logo under our belt. Therefore, you can trust all the information given in this article.

The following are the reasons you should get your company a logo now;

Benefits of a good logo design

Logo reveals your identity

You may sell the same commodity or deliver the same services as other companies. However, one of the things that stands your brand out of the multitude is your logo. Although it may or may not contain words, a well-designed logo has its way of revealing a company’s identity, products or services, and the benefits in-store for customers. If designed by an innovative agency like ours, it goes deeper into the perception mind of anyone that sets their eyes on it, and it will be easy for them to recollect your brand whenever your services are needed.

The Amazon logo proves that a logo can pass lots of information to potential buyers in seconds. The yellow swoosh moving from A to Z in the logo means that internet users can depend on the website for all kinds of commodities. Now, you see that a business logo can be likened to an image that speaks more than a thousand words.

It draws the attention of new customers to your brand

Have you ever bought a product because it bears the logo of a reputable company? For instance, you wanted to buy sports undergarments and have no idea of which one to go for in the market. Then, after searching for a long time you sight some with the Nike swoosh logo on them. You will like to go for those, and that’s the way logos work.

A good logo is captivating, and irresistible to everyone that sees it. It portrays the creativity, uniqueness, and expertise of the company, thereby converting more buyers to their side.

 

It distinguishes you from competitors

Logos set businesses apart from its competitors. They contain items and elements that distinguish your services from other companies. From a brand’s logo, people can deduce the reasons for your company’s peculiarity, and those benefits you offer that can’t be found in another place. That’s the reason why we graphic designers think outside the box when designing logos.

A very good example of this is the Apple Inc. logo. Although there are so many myths behind it, one thing that is very evidential is that this logo differentiates them from the other companies in the tech industry. Take a look at the logo design of their notable competitors like Nokia, Samsung, and Blackberry, you will notice that they have the same logo style (their name written stylishly). But this company came out differently with a simple drawing of an apple that has a bite on its right side. Have you ever thought that the “bite” sounds like “byte”, a computer terminology?

It aid brands loyalty

Do you know that customers crave for consistency? They care to know that a company is thriving before they buy their products. And they can measure a company’s success by the number of logos they see each day. Consumers begin to trust a company when they are noticing their logo spreading in the market. This creates a whole new sentiment in them, hence yielding more sales and profit to the business.

Logos travel faster and wider

Most people get to know the Coca-Cola logo before they know what the brand sells. The brand got lots of recognition through their logo displayed on virtual advertisement boards used in football stadiums. So many people come to know of the brand in all parts of the world by watching football matches under their roofs. You see, logos travel faster and wider. Moreover, it represents a company’s identity and carries its details wherever it goes.

Design your logo

Why do you need a logo design

Your logo design is the visual identity of your company. We live in a visual-based society. The logo is complete visual power. If it is not relevant, unique or done for name sake, your brand will not be able to show your presence in the society and building trust would be a greater issue. This would affect your sales, no matter how good your product or services are.

Iphone question | Logo designer in Coimbatore

Apple Inc. has grown into a brand that people trust on. Even with the same specification and look, without a logo on it, the assurance people buying the product is very less. 

A logo doesn’t sell (directly), it identifies.

How do you choose your logo design?

A good logo represents the brand. It conveys the brand message to their audience/ customers.

The logo design on the left is inspired from Coca-cola logo. Just because Coca-cola logo has become a well-known identity, doesn’t mean that it can be used in any other product and would get the same response. The logo on the right is designed exclusively for the company, through various process that allowed the designer to understand the brand statement, customers’ expectations and so on.

Thus, Logo is not an art, it is the by-product of the combination of

  • •  The value that the brand wants to convey to the audience
  • •  The market study
  • •  Competitors’ design strategy and how the design differs from the competitors to make it unique in the field.

A great logo design is an asset, not a liability.

Design process

Our design team consists of experts who has mastered the technique of logo design. We strive to achieve the utmost solution for the design problem through a well-crafted design process.

 

process | Logo designer in Coimbatore

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graphic design

How graphic design can help your business to get more clients.

   “An impressive and unique logo is a fundamental requirement for any business to build a brand identity”

        Graphic Design is vital to organizations and our normal lives in many approaches. We come across with logos, brochures, websites and host of different layout products in everyday life. Packaging, branding, signage, books, magazines, and so on are glaring examples of the usage of a spread of graphic designs.Similar, organizations want the service of graphic designers to create a unique website, mobile apps and social media pages for enterprise advertising. we can say that Graphic layout has become a part of doing business in physical and digital markets.

        A reason for businesses increasingly demanding in greater, graphic design is the need for effective conversation with the target audience. Since an increasing number of groups are entering markets, it is far generating greater competition.

        To deal with the competition, graphic design strategy has to turn out to be important to draw the attention of potential clients closer to businesses. there is an increasing need felt using entrepreneurs to speak a message to the target audience effectively.

Some important tip for your business

1. Enhance Sales

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      Thoughtfully created graphic design can help to accelerate income. Human beings are attracted to any uniquely designed thing. They get a message from a high-quality design. The message may be that the company proudly owning the design delivers products or services. People get such messages indirectly to their minds once they see a unique logo design, business card and other such designs. This helps to bring human beings closer to businesses again and again.

       Once the gamut of graphic design has successfully made a high-quality impact on viewers, many of them turn out to be loyal clients. This is because of graphic design marketing help in projecting a business enterprise as a trustworthy brand. In reality, graphic designs have plenty to do with the steady growth of an organization.

2. Establish Company Name

       Graphic designs are also helpful in setting up a business enterprise’s name in their niche marketplace. When we see an attractive logo, again and again, it reminds us of the brand in the back of the logo. Similarly, commercials, web sites, business cards are the designs we all see on an everyday basis. all these designs refresh our memories of the brand. This helps us recognize the brand name.

        Small agencies do not commonly have enough marketing budget. They find it tough to get brand recognition in their niche markets. But a uniquely designed logo, business card and different advertising can immediately capture the attention of people. The designs hence enable companies in establishing their names inside the marketplace.

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3. Build Goodwill In The Market

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     Additionally, graphic designs are great tools for earning trust and goodwill in the marketplace. If a logo design or any other graphic design is of good aesthetic value, it fills the viewers with confidence. They trust within the organisation’s services or products if its layout design appeal to the senses. Steadily, an appealing design will help to win customers and many of them become to be loyal in your business.

      A company can highlight its products with the assist of graphic design. Whenever an organization launches a brand new product, it prepares for a new advertising marketing campaign. The marketing campaign indicates those products in a new light. For that, graphic design services are needed to give an identity to those products.

4. Convey A Brand Message

     Graphic design is also an excellent method of conveying a particular brand message to target customers. A professional graphic designer first wants to know about the message that the design needs to deliver. A brand message makes the design useful. The designer choices specific colours and typefaces to rouse an intended emotion. This emotion then becomes the message of the brand to the potential clients.

       As an instance, McDonald’s logo has crimson and yellow as foremost colours. These colours evoke emotions of passion and uncooked energy of young people in addition to socialization. That is also the message of the quick-food organization as its goal in young customers.

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5. Unite The Employees

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       A company has many employees who should have a common cause unique to them. Graphic designs can assist the company in this matter. The employees have organization web pages, publications, uniforms, stationery, logo, brochures and lots of other graphic designs around them in a company. As a consequence, those designs become a common identity of the employees and unite them with a common identity.

Source: Designhill